Samsung to offer BBM in Samsung App store for all GALAXY Smartphone devices

Today, Samsung has announced that the upcoming BBM™ app will be
available in the Google Play and the Samsung App store soon and
available to all Samsung GALAXY smartphone consumers across Africa.
Says George Ferreira, VP and COO of Samsung Electronics Africa: "At
Samsung we are all about collaboration, innovation and driving
consumer experience based on choice, value and customisation to suit
every lifestyle. As such, bringing a top tier messaging service such
as BBM is another way that we are expanding the catalogue of our
messaging services and offering customers an amazing way to stay
instantly connected with colleagues, friends and family."
BBM will form part of Samsung Messaging Hub as a complementary
addition to the current slate of propriety and third party messaging
services that Samsung customers enjoy – all aimed at empowering
consumers to connect with each other in better ways using text
messaging. Offering BBM on GALAXY smartphones in Africa will
giveSamsung customers access to the BBM social network, including BBM
chats, multi-person chats and and BBM Groups, which allows BBM
customers to create groups of up to 30 people, as well as the ability
to share photos and voice notes.
"It is important to strike a balance between developing high-tech
smartphones that carry brands in to the future and creating a
sustainable ecosystem that primarily supports the needs of consumers
that use these devices. Value added services are considered a
prerequisite in the fast-paced, challenging environment that exists
today and as a result, we will continue to drive innovation through
our smart hub functionalities to ensure our consumers have the choice
which they desire," concludes Ferreira.
"BBM provides one of the best and most robust mobile messaging
experiences today. BBM has always set the standard for mobile instant
messaging and we are thrilled to bring this experience to Samsung
customers across Africa," said Andrew Bocking, Executive Vice
President BBM at BlackBerry. "BBM is loved by people who relyon fast,
trusted messaging, along with the immediacy that our deliveredand read
statuses bring. Samsung customers will soon join the BBM nation in its
love of the "D" and "R" notifications."
The companies have also agreed to joint marketing efforts to showcase
BBM for Android to customers and to mobile users across Africa.
At launch, the app will be available for download from the Samsung and
Google Play Stores, at no cost.